The Source of Google’s Magic

During the federal anti-trust trial in 2023, Google’s testimony described how they deliver search results.

What was their secret sauce? Some advanced AI algorithm?

No.

The source of their secret sauce is user behavior.

Full stop.

In the words of Eric Lehman, a former Google Engineer testifying at trial:

Grossly simplified, this is the source of Google's magic.

Download the full document from Google’s December 2016 All Hands meeting.